Every year on April 20th, cannabis enthusiasts around the world celebrate their favorite plant with festivals, rallies, concerts, and other events. But what is the origin of this date and why is it so important to the cannabis industry? The most popular theory is that 4/20 originated from a group…

Under a bill in New York State, recreational cannabis has been legalized in New York (S854A), and many people that are interested in applying for a license to operate a business within this industry face several questions that they must/should answer before moving forward. The most important question relates to…

Advice for Using the Web to Meet Your Legal Needs When Starting a Business Starting a business is both stressful and rewarding, but it also opens the door to plenty of unsolicited advice–advice that may mean well but not serve you in today’s economy or environment. Much of this advice…

Almost every family has some sort of long-standing argument and with the nationwide pandemic we have all been experiencing, people are more frequently on the “edge of their seats,” with emotions high and fuses sometimes a bit short. …

Insurance coverage is a hot-button topic. One of the biggest issues we at Sunrise Advocacy encounter is getting insurance companies to actually cover medications and treatments prescribed by physicians. Very often, insurance companies want to substitute their judgment for a doctor’s and will only pay for a cheaper medication or…

This is an excerpt from our weekly blab, hosted every Friday at Noon, Eastern. Visit us on Blab to join in! Ellen: We’ve been talking for years about video, and it’s inevitable this year. If your business isn’t using video you are definitely going to be seen as behind the…

Transcription: Craig: Doing that, when we have, for instance with B2B R&D, we post the video to YouTube and then put the links on the website, but we make sure the content on the page they are on is optimized for SEO, so those pages will also be optimized for…

Beware in dark theaters! No really, this week there were several announcements that beacons are being installed in places that usually ask you to turn off your smartphones! The Setting Beacons are on Broadway. Gimbal is providing their location platform to Broadway Voice and Urban Airship, who are providing the mobile engagement…

As marketers, we work hard to gain trust and attention, looking to help our clients grow their business. But telling customers that a product is to be trusted, as a recent drugstore chain had done on the radio — claiming a product was ‘trust-able,’ doesn’t garner trust. Additionally, marketers need…